Yes, we can market behavior in almost the same way as we market a shampoo or a soap or a toothpaste. But just the same way as it is not easy to come up with a very effective shampoo commercial, the same holds true for social marketing. It is not as easy as saying "no to drugs" or "no to smoking" and every one else will follow. Apparently, social marketing does not market human needs and wants but it markets humans itself. Social marketing markets what humans should be - the behavior, the ways, the character. It can be compared to the Champs Elysees when one peddles perfumes, but this time, what is being peddled perhaps are ways how to fight climate change, quitting smoking, or stop bullying at school. The primary realm of social marketing is humans - now that is where the challenge is.
DEVC 208 has provided me with the basic knowledge on how to market good values to people. While it is a challenging feat for every individual to campaign, seek for support and mobilize people to adapt good behavior, as a Dev Com advocate, that strong sense of responsibility to ensure that as the country progresses so is the people.
The journey is still on and so is the challenge. But of course, so long as on keeps an eye of what the ultimate goal is - development, then one can never go wrong.
Happy 208 journey everyone.
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