What have I learned so far...

Objectives are not really my forte and this module when we are requested to segmentize our audience and generate the goals and objectives our social marketing project I suddenly became dazed by the tasks that I immediately scribble for more notes.

I am so good at thinking of plans and projects but I simply find it hard to set where I wish to be headed. I feel my plans and projects are worth it but they just cannot find the direction, where they should be heading at because I just lack these requisites. It is easy to dream yet it is so hard to direct such goal into reality perhaps.

This week is by far the most challenging of the other modules which I have dealt with. My social marketing project is all about reducing the production of household garbage and I thought it is just it. But I am completely wrong. Not only that I am compelled to read more about the amount of household garbage generated by most Filipino households but also I have to internalize my campaign itself - this is all about a cause, an advocacy and not just any school work that I have to fulfill. I am a DevCom practitioner and this should go beyond the want to do it but above all, it is a responsibility to wake everyone up and move everyone into action. But how to do it? That is the biggest hurdle.

Identifying the audience is easy. It is everyone's responsibility to look after the garbage that each one produces. It is likewise a collective effort of every household member to put a conscious effort in reducing household garbage, be able to minimize and recycle.

What proves as a challenge is setting the goal and identifying the objectives. I have long been exposed to ensure that objectives should be SMART but when it comes to actually doing it for your own project, the blank wall is imminent in my midst. Trying to come up with concrete objectives that can operationalize my goal required me to go over with the readings multiple times and research on some other objectives of other projects conducted by organizations such as the U.N. While my work was not really worth a second look (they still seem mediocre), but this module has really challenged me to do good in the group project (maybe I can still show of what I learned in this area).

I am grateful for the rest of my colleagues in my section who have posted their work too as they provided me with a good chance to look upon their own objectives and learn from it. It is still a long way to go but I sure am learning in every way that I can. So long as I keep everything in my heart and a steady mind, these are always essential to enable me to reach goals in the end.


Photo credit:


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